Introducing NEW Elvive Hydra Pure 72h Purifying Shampoo, inspired by skincare science. Powered by Salicylic Acid to remove excess oil, impurities, and product build-up, and Hyaluronic Acid to deeply hydrate lengths — all without stripping your hair’s natural moisture.
The Result?
Up to 72 hours of a purified scalp and hydrated lengths
Light, fresh hair — no grease, no weigh down
Hair feels clean, soft, and naturally balanced
What It Tackles:
Excess oil & grease
Impurities
Product build-up
Dead skin cells
Why It Works:
Grease is natural and helps moisturize your scalp, but too much can lead to build-up. Our shampoo is scientifically formulated to bind to and wash away excess oil while preserving your hair’s essential moisture.
Silicone-free for a lightweight, natural feel.
Who It’s For:
All hair types — straight, wavy, curly, and coily.